Finding My Second Stakeholder

In my last post Finding My First Stakeholder, I discussed the process of finding a stakeholder for my colleges Recruitment Office. I needed to identify a stakeholder because I was tasked with designing a handout for the department and I needed to know who one of the target audiences would be. As I mentioned in that post, an obvious stakeholder is the student. However, the more specific we can get, the better we can customize the information shown to what will be most compelling for a certain group. Last time, I chose to focus specifically on transfer students so I could focus on appealing to them and answering common questions from other transfer students. This time, I will be focusing on parents of transfer students.

A good way to identify stakeholders is to think about people who can affect or be affected by your organization. You can have one or many stakeholders depending on your organization and each of them will have their own motivations and will be affected differently. For example, the stakeholders for OU's Recruitment Office could be current students, transfer students, incoming freshmen, parents, teachers, high school administration, employees at the recruitment office, etc. Each of these groups of people are affected by or can affect the office in different ways. If you want to learn more about identifying stakeholders, check out this article from Project Management Docs.

Here is what I am working on so far for the Recruitment Office. These are drafts of handouts that are focused on a specific stakeholder- the parents of transfer students.